‘Liking’ and ‘wanting’ food rewards: Brain substrates and roles in eating disorders

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'Liking' and 'wanting' food rewards: brain substrates and roles in eating disorders.

What brain reward systems mediate motivational 'wanting' and hedonic 'liking' for food rewards? And what roles do those systems play in eating disorders? This article surveys recent findings regarding brain mechanisms of hedonic 'liking', such as the existence of cubic-millimeter hedonic hotspots in nucleus accumbens and ventral pallidum for opioid amplification of sensory pleasure. It also con...

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The motivation to seek out and consume rewards has evolutionarily been driven by the urge to fulfill physiological needs. However in a modern society dominated more by plenty than scarcity, we tend to think of motivation as fueled by the search for pleasure. Here, we argue that two separate but interconnected subcortical and unconscious processes direct motivation: "wanting" and "liking." These...

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ژورنال

عنوان ژورنال: Physiology & Behavior

سال: 2009

ISSN: 0031-9384

DOI: 10.1016/j.physbeh.2009.02.044